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kmfm's biggest audience ever - over 200,000 weekly listeners

Added on: 9th February, 2018 by Folkestone_12392

kmfm's biggest audience ever - over 200,000 weekly listeners

Last Updated:
Fri, 9 February 2018

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Once again the audience for kmfm, Kent's only truly local radio station, has increased. This time to over 200,000 listeners each week.

The latest figures published by RAJAR, the industry body for radio audience measurement, released today, show 33,400 more adults tuned in between July and December 2017.

The weekly audience has now reached a record 206,400 listeners.

The biggest gain has been to kmfm Breakfast with Garry and Laura with 26,900 new listeners. The 4-hour show, which is now broadcast live on KMTV, reaches 116,000 adults (an increase of 30% since the last Quarter).

The other big winner in these results was Drivetime with Rob Wills, which added 20,800 listeners (also a 30% increase).
Rob Wills, also kmfm Programme Manager, says "It's fantastic to see a record number of people listening to kmfm.

"It's a great reflection on both the team and the listeners, who play a big part in the station's success - whether that's through our on-air competitions, social channels, interacting with our fantastic shows or keeping us informed about the latest travel news."

Total listening hours for the network, which includes people listening via 7 transmission areas and digitally (including DAB, app or at have increased to 1,255,000 hours (up 9.6%).

Listeners are now choosing to listen to kmfm on average 6.1 hours each week.

These increases to the kmfm audience have been mainly in the target audience of 25-44 year olds. 22,500 have been added in this demographic.

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